IL MAKIAGE
USA Launch Campaign, June 2018
Photographer: Tony Kelly
Creative development and execution of ad campaign alongside US marketing agency [HUGE]. I managed a production crew of 50 people during a 3-day shoot in LA. The ad campaign was featured on billboards and subways around NYC
IL MAKIAGE
Israel Campaign, Feb 2018
Photographer: Yaniv Edri
Creative development, production, and execution of annual national ad campaign featured in all IL MAKIAGE stores, social media platforms, publications, and promotional materials.
IL MAKIAGE
50 Shades of Foundation Shoot
Photographer: Alex Lipkin
Creative development, production, and execution of beauty shoot designed to showcase IL MAKIAGE's 50 shades of foundation on a diverse range of women
IL MAKIAGE
Website Campaign
Photographer: Alex Lipkin
Creative development, production, and execution of 3-day beauty shoot designed to showcase IL MAKIAGE products on a diverse range of ethnicities. Primarily shot for the IL MAKIAGE global website.
IL MAKIAGE
Holiday Campaign Starring Madelaine Petsch
Director / Photographer: Nadia Lee Cohen
Creative development, production, and execution of holiday campaign starring rising star "Madelaine Petsch" from "Riverdale".
IL MAKIAGE
Website Campaign
Photographer: Alex Lipkin
Creative development, production, and execution of 3-day beauty shoot designed to showcase IL MAKIAGE products on a diverse range of ethnicities. Primarily shot for the IL MAKIAGE global website.
UPRIGHT
Launch Campaign
Creative development, production, and execution of launch campaign shoot, designed to launch the UPRIGHT device, and educate consumers about the new innovative product.